HL cosmetics
As a global leader in professional skincare, HL Cosmetics required a space that would reflect its brand values: science-backed innovation, professional excellence, and a refined customer experience. The goal was to design a flagship showroom and conference center that serves as both a prestigious brand home and a functional venue for training professionals and hosting industry events.
Client
HL cosmetics
Location
Tel aviv
area
500 sqm
Year
2019
OverView
The design concept was guided by a delicate balance between clinical precision and sensory warmth. Natural oak wood, soft curves, and custom furnishings create an inviting, high-end atmosphere, while maintaining the clarity and order expected in a professional skincare environment. Visitors are welcomed into a retail space that presents HL’s product lines with elegance and clarity – using modular display systems with integrated digital signage. The lounge area features soft textures, rounded seating, and a refined color palette that encourages relaxation and connection. At the heart of the space lies a fully equipped auditorium and treatment training zone. This dual-purpose area is acoustically optimized and designed for smooth transitions between educational sessions and hands-on practice. Seamless material continuity and thoughtful lighting emphasize the flow and functionality of the space. The project exemplifies how thoughtful interior architecture can express brand identity while supporting operational needs. This flagship location now serves as both a physical manifestation of HL’s expertise and a central hub for its community of professionals.
our collaborators
Project management: Y. Kaiserman \ Contractor: Shibolim \ F2c: Mydesk \ Carpentry:Omriba \ Soft Furniture: Waxman,Itemsgallery \ Floors: Gumtechnica \ Lighting: B.b-light \ Accessories: Tollman’s \ Curtains: Yalon \ Photography: 181maalot
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